Privacy policy

HERA FERTILITY PRIVACY POLICY
Last Updated: Mar 17, 2025

1. INTRODUCTION
Hera Fertility ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit, use our services, or make a purchase from herafertility.co (the "Site") or otherwise interact with us (collectively, the "Services").

By using our Services, you agree to this Privacy Policy. If you do not agree, please do not use our Services.

2. INFORMATION WE COLLECT
We collect the following types of personal information:

A. Information You Provide to Us

  • Name, email, phone number, mailing and billing address.
  • Order details, payment confirmation, and shipping details.
  • Account login credentials (username, password).
  • Health-related information voluntarily provided for fertility assessments and consultations.
  • Test results uploaded by users from third-party laboratories.

B. Information We Collect Automatically

  • Device information (IP address, browser type, operating system).
  • Usage data (pages visited, time spent, interaction with our Services).
  • Cookies and tracking technologies (see Cookies & Tracking Technologies section).

C. Information We Receive from Third Parties

  • Our lab fulfillment partners provide test result data.
  • Payment processors collect payment details securely.
  • Healthcare professionals may share necessary data with your consent.

3. HOW WE USE YOUR INFORMATION
We use your information to:

  • Provide, personalize, and improve our Services.
  • Process transactions and fulfill orders.
  • Store and analyze test results securely.
  • Communicate with you about services, offers, and updates.
  • Comply with legal and regulatory requirements.
  • Conduct research using de-identified data (ensuring no personal identification).

HIPAA & Data Usage Clarification
Hera Fertility is not a covered entity under HIPAA. However, we follow strict privacy and security protocols to protect your health information.

  • We do not conduct genetic profiling or analyze test results for any purpose other than providing fertility insights.
  • We never sell or share health-related data for marketing or advertising purposes.
  • We only use your health data for direct user-requested services (e.g., test result review).

4. SHARING OF INFORMATION
We do not sell or share your personal health data for advertising purposes. However, we may share your information with:

  • Lab Fulfillment Partners: To process and analyze your test samples.
  • Healthcare Professionals: If you opt for telehealth consultations.
  • Payment Processors: To securely handle transactions.
  • Service Providers: For IT, customer support, and operational services.
  • Legal & Regulatory Authorities: If required to comply with applicable laws.

5. DATA SECURITY & RETENTION

  • We use encryption and access controls to protect sensitive data.
  • Your test results and personal data are stored securely and only accessed on a need-to-know basis.
  • Uploaded Sperm Lab Reports: If you upload a sperm lab report for analysis, we do not permanently store the PDF or its contents. Once your report is processed and insights are provided, the file is automatically deleted from our system.
  • You may request data deletion at any time by contacting [support@herafertility.co].

6. USER CONTROL & DATA RIGHTS
Depending on your location, you may have the right to:

  • Access: Request a copy of your personal data.
  • Correction: Update inaccurate or incomplete information.
  • Deletion: Request removal of your data (subject to legal obligations).
  • Data Portability: Obtain a copy of your test results.
  • Restrict Processing: Limit how we use your data.

To exercise these rights, contact [support@herafertility.co].

7. COOKIES & TRACKING TECHNOLOGIES
We use cookies to:

  • Enhance your browsing experience.
  • Track site performance and analytics.
  • Enable personalized features.

Tracking & Social Media Data Clarification
Hera Fertility does not use social media tracking to collect health-related data or target ads based on medical information.

  • We only use essential cookies for site functionality and performance analytics.
  • Users can opt out of non-essential tracking through browser settings.

You may manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

8. INTERNATIONAL DATA TRANSFERS
If you are located outside the U.S., your data may be transferred to and processed in the United States. We take measures to ensure compliance with international data protection standards.

9. CHILDREN’S PRIVACY
Our Services are not intended for individuals under 18. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us for removal.

10. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Updates will be posted on our Site with a revised "Last Updated" date.

11. CONTACT US
For questions or concerns, please contact us at:
📧 Email: support@herafertility.co
📍 Address: 2093A Philadelphia Pike, Suite 332, Claymont, DE 19703, United States

By continuing to use our Services, you acknowledge that you have read and understood this Privacy Policy.